John Playford - Farm and Small Business Recovery Counsellor (Mackay Whitsunday AND Isaac Areas)

MACKAY WHITSUNDAY AND ISAAC AREAS

John Playford was raised and educated in North West Qld. After completing his College studies in Charters Towers, John commenced work with the Commonwealth Bank in Hughenden in 1976 and has worked in many regional centres in Qld with the CBA and other Banks for over 40 years.
Over the last 25 years, John worked mainly in senior Business Banking positions which involved both commercial and agribusiness roles and was exposed to clients who operated beef cattle, sheep, cane farming and broad acre farming businesses plus a range of commercial enterprises.
John holds a Bachelor of Business with majors in Banking & Finance and Accounting and he has developed extensive skills in negotiating, problem solving and business and financial analysis.
Whilst John has only been working in his current role as a Farm & Small Business Recovery Counsellor for a short period, he is enjoying the role and is looking forward to providing support to rural producers and small business owners directly affected by STC Debbie in the Whitsunday, Isaac and Mackay Regional Council areas.

Regional Information

Servicing primary producers & small medium enterprise operators directly affected by STC Debbie in the Isaac Regional Council, Mackay Regional Council and Whitsunday Regional Council areas

For primary producers, John can:

  • Provide financial analysis to determine the financial position of eligible rural enterprises,
  • Refer farm families to a network of professional service providers for advice with matters such as legal, accounting and planning and investment strategies, social and welfare problems, and to his colleagues in Rural Financial Counselling Service North Queensland for Farm Business Debt Mediation matters and ongoing future support,
  • Develop, assess and report on strategies and plans for business recovery,
  • Assist producers to seek professional advice to develop longer term strategies and plans to improve preparedness and resilience to climate variability,
  • Provide information on rural credit matters,
  • Assist producers to negotiate arrangements with their financial institutions,
  • Provide information on the available assistance measures provided under Natural Disaster Relief and Recovery Arrangements and other Federal and State programs.


For small medium enterprises John can:

  • Assist SME operators access the Queensland Office of Small Business’s Mentoring for Recovery program, for assistance with cash flow and business recovery matters,
  • Assist SME operators’ requesting financial counselling outside of the Mentoring for Recovery program, with financial analysis,
  • When appropriate, assist operators to negotiate arrangements with their financial institutions,
  • Support operators when seeking professional advice to develop longer-term strategies and plans to improve preparedness and resilience to climate variability,
  • Refer operators to a network of professional service providers for advice with legal, accounting and financial planning and investment matters, social and welfare matters.